Joining Hands in the Hour of Need

Joining Hands in the Hour of Need

Latif Kapadia Memorial Welfare Trust is providing food to the displaced people in the affected areas of Sindh and Punjab. We’ll be

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delivering ration boxes to the flood victims which will contain food items of an estimated amount to feed an average sized family for at least 15-20 …days.

The approximated cost for each such box is Rs. 2,500 only. Please remember the people that are awaiting your help and support us in saving them from hunger during this period of turmoil. Please contribute as much as you can and ask others too.

Kindly send your donations to:

Latif Kapadia Memorial Welfare Trust (LKMWT), Account # 0020-01005369, Bank Al Falah Limited, P.E.C.H.S. Branch, Karachi.Or for details, contact:

Shoaib Farooqui

Please be generous – Our nation needs us.

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President Zardari Gives Away Advertising Awards to Ahmed Kapadia, MD Synergy Advertising

President Zardari Gives Away Advertising Awards to Ahmed Kapadia, MD Synergy Advertising

Karachi (March 11, 2010): The 19th & 20th APNS Awards function was held at Islamabad on Tuesday. Mr Asif Ali Zardari, President of Pakistan gave away the awards to the recipients chosen by the jury.

The President said media should reflect positive societal changes and must contribute to national development. The awards were given to the excellent journalistic and advertising efforts in 2005-06and 2007-08 in various categories.

Synergy received four awards in recognition to its exceptional work during the years 2005-2008. Managing Director, Synergy Advertising, Mr. Ahmed Hussain Kapadia, received awards from the President at the award distribution ceremony.

  • Synergy has won the APNS awards in the following four categories:
  • Best Corporate Advertisement 2007-08 (Client: UBL Fund Manager)
  • Best Advertising Campaign 2005-06 (Client: Warid Telecom)
  • Best Advertisement for a specific brand 2005-06 (Client: Bank Alfalah)
  • Best Corporate Advertisement 2005-06 (Client: Habib Bank)

Synergy Advertising holds a tradition of winning multiple awards for its remarkable creative solutions. Winning the current APNS awards is the continuation of Synergy’s brilliance in the field of advertising. This milestone implies the strength of Synergy advertising and proves its outstanding performance as an established agency of commendable repute.

Expressing his contentment on the occasion, Mr. Ahmed Kapadia – Managing Director, Synergy Advertising said, “It is a very delightful moment for me and my entire team for getting such high appreciation of our work at a national level. I would like to thank Almighty for this honor. I am grateful to APNS, which by organizing APNS Advertising Agency Awards, is not only recognizing the efforts of creative agencies but also promoting Pakistani talent at a global level. I would like to share the credit of this wonderful achievement with my entire team and esteemed clients.”

Besides Mr. Mujib-ur-Rehman Shami-President APNS, Dr Jabbar Khattak-Secretary General APNS, Mr. Qamar Zaman Kaira-Minister for Information and Broadcasting, the ceremony was attended by the leading publishers, renowned editors, prominent media professionals, advertising agencies and distinguished personalities from different walks of life that include members of Judiciary, diplomats, political leaders, senior officials and intelligentsia. The President of Pakistan, Mr. Asif Ali Zardari, was the chief guest on the occasion.

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Latif Kapadia passes away

By Our Staff Reporter

KARACHI, March 29: Renowned artiste Latif Kapadia died of cardio-respiratory arrest on Friday morning. He was 68.

His funeral was held after Zuhar. He was buried in Mewashah graveyard. Soyem will be held at B/4, Kamla Nehru Road, Cosmopolitan Colony, on Sunday between Asr and Maghrib. He leaves behind his wife, a son and four daughters.

He was busy recording a PTV play on Ghalib, titled Afsos hasil ka, Thursday night when at 8.30pm he had some breathing problem. Actor Moin Akhter took him to the Liaquat National Hospital from where he was discharged after minor treatment.

Born on March 27, 1934, in Nasik, Maharashtra, Latif Kapadia was one of the 12 children of a government official who migrated to Karachi after the partition of the subcontinent.

He was initiated into acting in 1953 by a theatre-loving couple, Meherji and Pervaiz Dastur. The two were the leading lights of the Bombay Amateur Artists Association. The group put up many plays in the 1950s and Kapadia featured in most of them. About the same time, he befriended comedian Safirullah who afterwards became famous as Lehri. They presented many comic skits on stage.

In 1957, Latif Kapadia joined the Avant-Garde Arts Theatre formed by Ali Ahmed and Latif’s elder brother, Ghulam Ali Kapadia. Ali Ahmed’s play, Sheeshay kay aadmi, was a great hit. Latif Kapadia had played a pivotal role in it. Other plays that earned him fame were Qissa jagtay sotay ka (also Ali Ahmed’s), Ek din ka sultan and Phir bhi hum jeetay rahay.

When television came to Karachi in 1967, Latif Kapadia did his first PTV play, Sheeshay kay aadmi, recreating the same role. His other television plays include: Baarish, Barzakh, Shikastay Arzoo, Gurez and Nadan Nadia.

Latif Kapadia also played a role in a film titled “Very good Dunya, very bad log.”

Besides being a talented artiste, Latif Kapadia was a humanist to the core. Always smiling and apparently happy-go-lucky sort, he never missed any opportunity to espouse the causes of the under-priviledged. He did not need, or wished, any labels but progressive he was and remained so till he breathed his last.

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22 Pak Delegates Cross The LoC

Brand Equity
The Economic Times
Jaipur, November 11 2003

What Atal Bihari Vajpayee and Pervez Musharraf couldn’t quite do, where Laloo Prasad Yadav cut ass impression but not much loc, AdAsia 2003 has managed: a successful crossing of the border from Pakistan to Jaipur.

When they entered they could very well have been any other team of Indian delegates. Not until one of them stretched out his hand and said, “Hi! We’re from Pakistan and we would like to register” did anyone take notice of them. The journey from Karachi to India could have been completed in two hours but it took this first-ever delegation fully 22 hours, thanks to the no-fly zone between the two countries. They flew first from Karachi to Dubai, had a 10 hour stopover, then caught a flight to Delhi and onwards to Jaipur. But they were hardly intimidated as Saadia Shariff, senior general manager marketing print, Jang Group told us: “You are sceptical about entering India after all you hear in Pakistan but right from immigration to the other officials we sailed through.”

Of course they are great fans of India and Indian advertising and would not have missed AdAsia for anything in the world. “We had an extra long journey due to the Dubai detour, but we are happy to be in India” says Masood Hamid, general manager marketing, Dawn group of newspapers, who told us with glee that Indian movies release in Pakistan on the same day as in India, official ban or not. The 10 man Pakistani contingent of media and advertising executives was among the first to reach ADAsia for registration. “India is like a second home to me, it’s the home of my forefathers” says Ahmed Kapadia, managing director, Synergy Advertising.

And this wasn’t the stereotypical all-male delegation – the two smartly attired , jeans- clad women among them definitely caught the eye, it’s Shariff’s second visit to India, and she is excited about being here “Colours is what Rajasthan reminds me of, and I am looking forward to exploring Jaipur. I will explore all the colours here, be it chunnis, other fabrics or artifacts in the time that I am here,” she told Brand Equity. Despite the frosty official relations, clearly the people of the two countries will know a lot about each other. And this is even true for Indian advertising which they assure as is greatly admired.

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News & Events Detail

Synergy Advertising
12 Oct, 2005

In view of the catastrophic earthquake that has struck our country, Synergy Advertising is also trying to play its part in the biggest ever

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relief effort organized in the history of Pakistan.

To facilitate the considerable outpouring of generosity and sympathy for the Earthquake victims by the general public, Synergy Advertising has raised a collection depot and facilitation service for all sorts of relief aid both monetary and commodity based at its centrally located office premises at 69/B, SMCHS, Behind Roomi Mosque, Off Shahrah-e-Faisal, Karachi.

There is also an advisory service on what is most needed for Earthquake victims should you like to know before making your relief supply purchases. Also if you would like to provide the funds and request the supply of any particular relief commodity (e.g. tents, medicines, coffins) even that can be arranged.

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Synergy Advertising acknowledged in India

1 April, 2005

Karachi – Synergy Advertising one of the fastest growing advertising agencies in the country has won a Silver Award in the recently held 38th Annual ABBY AWARDS 2004 in Mumbai, India. Synergy Advertising won the award in the Best of Pakistan Category, for a media campaign for its client Zak Pak (Pvt) Ltd (Silk Soap). Synergy Advertising also received nominations for Bank Alfalah’s Corporate TVC and Bank Alfalah Annual Growth Advertisement. The only other winner from Pakistan was JWT, which won the award for the best of Pakistan Advertising (TV/ Cinema Single Ad) for Unilever’s Lux brand.

The ABBY Awards are awarded for Creative Excellence in the field of advertising and are traditionally held to honour Indian creative talent annually in the world of advertising. This year the event’s scope was widened to include campaigns from Pakistan. Nepal, Sri Lanka and Bangladesh as well. The Advertising Club, Bombay, the largest advertising professional association in the world organized this prestigious award. It comprises of 2,000 members from the world of advertising, media and marketing. The awards are decided by a panel of judges including some of the best innovative minds of Indian advertising. With more then 2,400 entries this year, the ABBYs have emerged as the biggest national award for recognizing creative efforts in advertising. The 17 categories eligible for awards in print and broadcast advertising include awards for the campaign of the year, best
continuing campaign of the year and creative advertising agency of the year.

Commenting on this achievement Ahmed Kapadia, CEO, Synergy Advertising said “Being honoured regionally represents a huge achievement for Synergy, since a Pakistani agency has competed in the international form and has been honoured on the strength of its creative work.-PR

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Synergy Takes on the Globe

The Fastest growing integrated marketing and communications group ‘Synergy’ has recently launched a comprehensive corporate website. The site highlights the three complementing units Synergy Advertising, Synergy Marketing Corp. and Synergy Brand. In line with the group’s core belief that it’s the people who make synergy happen, the site also showcases brief team intros. The website is aimed at spreading synergy throughout the world’s corporate desktops.

The website launch is complemented by the first issue of ‘Synergyzer’ the group’s official newsletter. While Synergyzer is aimed at bridging communication between the group, its clients and the team, the editorial staff hopes to achieve much more by focusing not only on the Group, but also on the marketing/advertising scene in Pakistan.

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Synergy hosts Annual Dinner

Synergy advertising is one of the fastest growing advertising, integrated marketing & communication agency in Pakistan. Recently, the agency hosted Grand Annual Dinner at Boat Club Karachi. The dinner was attended by valued dignitaries from the corporate, media and showbiz circles. 100

Present on the occasion were Siraj Uddin Aziz, Executive Director Bank Alfalah Ltd, Naveed Saeed, GM Marketing & Sales Warid Telecom, Furrukh Hayat, Regional Manager South Warid Telecom, Zafar Osmani, SEVP Habib Bank Limited, Zafar Siddiqui, Chief Executive Gillette Pakistan, Nadeem Mandviwalla, Ali Mandviwalla, Zia ul Islam Zuberi Divisional Director, Siemens Pakistan, Brigadiar Retd.

Tariq Saduzai, MD KESC, Hameed Haroon, CEO Dawn Group of Newspapers, Sarmad Ali, Director Marketing Jang Group, Masood Hamid, Director Marketing Dawn Group of Newspapers, Sultan Lakhani, CEO Express Newspaper, Sajjad Mir, Editor Nawa-e-Waqt, Salman Iqbal, CEO & President ARY TV Network, Mir Abdullah Kadwani, CEO Media Max, showbiz celebrities Humayun Saeed, Adnan Siddiqui, Sunita Marshall, Sonia Khan and the style Icon Wiqar Ali Khan, Vice President Radio One and TV One to name a few.

(L to R) Hameed Haroon, President Dawn Group of Newspaper, Ahmed Kapadia, MD Synergy Advertising, Masood Hamid, Gm Marketing Dawn Group of Newspapers.

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Synergy wins: 7 PAA awards

Synergy Advertising, one of Pakistan’s fastest growing integrated marketing and communication groups, and member ICOM network for Pakistan, has won seven Pakistan Advertisers Association (PAA) awards in 2004. The awards ceremony was held on July 13, 2004. Synergy won the following awards.

1. Category: Print Advertising (Black and White) Client: General Traders

2. Category: Television Advertising (31-60 seconds)Client: Reckitt Benckiser

3. Category: Television Advertising (15–30 seconds) Client: Reckitt Benckiser

4. Category: Corporate Advertising (Print Ad English) Client: Bank Alfalah

5. Category: Corporate Advertising (Annual Report) Client: Bank Alfalah

6. Category: Point of Sale Material (Medicinal / Pesticides Poster) Client: Reckitt Benckiser

7. Category: Package Design Client: Good Stuff Caption: Chicken Shami Kabab. Commenting on the news of the award, Mr Ahmed Kapadia, Managing Director, Synergy claimed, “These awards are a reflection of the fact that we are now established as a credible player in the ad industry. We are thankful for the support of our clients, the media, our families and the Almighty, who’ve helped us reach this far”.

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