Synergy Advertising, one of Pakistan’s fastest growing integrated marketing and communication groups, and member ICOM network for Pakistan, has won seven Pakistan Advertisers Association (PAA) awards in 2004. The awards ceremony was held on July 13, 2004. Synergy won the following awards.

1. Category: Print Advertising (Black and White) Client: General Traders

2. Category: Television Advertising (31-60 seconds)Client: Reckitt Benckiser

3. Category: Television Advertising (15–30 seconds) Client: Reckitt Benckiser

4. Category: Corporate Advertising (Print Ad English) Client: Bank Alfalah

5. Category: Corporate Advertising (Annual Report) Client: Bank Alfalah

6. Category: Point of Sale Material (Medicinal / Pesticides Poster) Client: Reckitt Benckiser

7. Category: Package Design Client: Good Stuff Caption: Chicken Shami Kabab. Commenting on the news of the award, Mr Ahmed Kapadia, Managing Director, Synergy claimed, “These awards are a reflection of the fact that we are now established as a credible player in the ad industry. We are thankful for the support of our clients, the media, our families and the Almighty, who’ve helped us reach this far”.