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Political branding and narrative building determine the success in modern-day politics worldwide. Narrative building is based on facts and creating newness and appeal around the message that is close to
I have worked with some of the brightest minds and most talented people in the industry. However, there is one issue that keeps cropping up time and time again, and
Marketing is a fascinating and dynamic field that involves creating, communicating, and delivering value to customers in order to drive business growth. For young marketers, the possibilities are endless: from
Building a successful advertising agency is not just about having great ideas and executing them flawlessly. It’s also about creating a strong company culture that fosters creativity, collaboration, and innovation.
We are a people so consumed by the act of winning and losing it isn’t funny anymore. Where has the love of the game gone I wonder? To individualistic, we
Every now and then we wonder what really constitutes a great mind. To me, the idea of a great mind is just a mere myth. It’s just a delusion made
The world is becoming more globally accessible, and at the same time, more convergent. By convergent I mean a world where no person or touchpoint exists in isolation; everything is
Perspective is a funny thing. All it takes to change it are a few vicarious words and voila! You have a whole new outlook to a situation, entity or your
The IBA is one of the biggest names when it comes to leadership. Most of the graduates of the IBA are big names in the industry. Be it the President
Every now and then we wonder what really constitutes a great mind. To me, the idea of a great mind is just a mere myth. It’s just a delusion made
