The Dragons of Asia Awards are not just about creativity. They are about work that delivers. For over two decades, they have recognized marketing that drives real results, shifts mindsets, and changes the game.
This year, I have the privilege of joining the Grand Jury. It is not about titles or recognition. It is about sitting at the table where the best ideas are judged, where strategy meets execution, and where campaigns prove their worth. More importantly, it is a proud moment for Pakistan’s advertising industry. We have earned our place on the global stage, not just as participants but as leaders.
Evaluating the best in the business is not just a responsibility. It is a chance to challenge ideas, question what truly works, and recognize the kind of marketing that makes you stop and think. Looking forward to ideas that are sharp, storytelling that is powerful, and campaigns that do more than just win.
A big thank you to the Dragons of Asia for this opportunity. The best work is not just award-winning. It is industry-defining.
