September 2, 2024
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend. It requires […]
August 28, 2024
Karachi, August 26, 2024: After 77 years of Pakistan’s advertising and marketing industry’s existence, the first book of its kind, ‘Executive Doodles’, has been launched. Authored by […]
January 9, 2024
Pakistan’s potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large, the state […]
November 20, 2023
As I sit down to pen this, I can’t help but feel an overwhelming surge of excitement and emotion. Cricket more than just a game; it’s […]
July 2, 2023
Political branding and narrative building determine the success in modern-day politics worldwide. Narrative building is based on facts and creating newness and appeal around the message […]