Pakistan’s advertising industry has called on the Federal Board of Revenue (FBR) to introduce tax reforms in the FY2026-27 budget to address growing financial pressures on agencies. According to Pakistan Advertising Association (PAA) Chairperson Ahmed Hussain Kapadia, the current tax framework places an excessive burden on advertising and media businesses through high withholding taxes, liquidity constraints, and regulatory ambiguities. The industry is advocating for a fairer tax system that aligns taxation with actual profitability, reduces cash flow challenges, and supports sustainable growth across Pakistan’s advertising ecosystem.
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