It is an absolute honor to see my work and journey featured in Menin Rodrigues’ review of Synergyzer 2003-2023: Executive Doodles on Aurora. This review beautifully captures the evolution of business communication in Pakistan over the past two decades, a transformation I’ve had the privilege of contributing to through Synergy Advertising and, later, the Synergy Group.
In the article, Rodrigues highlights the shift from traditional, text-heavy business communication to a more visual and engaging storytelling approach—something I envisioned back in 1999 when Synergy Advertising first took shape. Today, as the Synergy Group stands as Pakistan’s largest integrated communications enterprise, I am deeply proud of the work we’ve done to lead this change.
Executive Doodles—a compilation of 80 illustrations encapsulating years of sharp observations and creative insights—represents our relentless effort to bridge the gap between client expectations and the audience’s desire for innovation. To have this endeavor recognized as a trendsetting force in the industry is both humbling and inspiring.
I remain committed to challenging the status quo and driving creative change in Pakistan’s marketing and communication landscape, and I’m grateful to those who have supported this journey.
