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When Winning Ain’t Enough

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We are a people so consumed by the act of winning and losing it isn’t funny anymore. Where has the love of the game gone I wonder? To individualistic, we only embark on gossips about fixing, or a mutiny on board with the two apparent characters Misbah and Afridi leading and hogging the limelight. We as a cricketing public or…

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Media convergence in the global village

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The world is becoming more globally accessible, and at the same time, more convergent. By convergent I mean a world where no person or touchpoint exists in isolation; everything is interconnected and every action can potentially have an effect on everything else. Convergence empowers consumers, enabling them to take control over their relationship with everything they interact with. Media and…

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The power of perspective

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Perspective is a funny thing. All it takes to change it are a few vicarious words and voila! You have a whole new outlook to a situation, entity or your beloved fizzy drink. With the entire buzz that shrouds marketers for being the only ones responsible for changing perspectives, it’s only logical to say that every other entity around is…

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Mind over matter

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Every now and then we wonder what really constitutes a great mind. To me, the idea of a great mind is just a mere myth. It’s just a delusion made by pessimists. Your 1500 grams of mass in skull cannot make you great; it’s how you use those 1500 grams of mass. It takes effort and a mindset of a…

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Managing Work Pressure

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I see time as a limited resource; no matter what we do, we only have 24 hours a day. In order to cope up with these challenges, firstly one needs to realize the hard fact that we can’t sustainably work through all of them. Realizing this would enable us to make smart choices such as prioritizing and allocating our time…

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Zakat & Donations for Latif Kapadia Memorial Trust

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Serving deprived families in the underdeveloped localities in Karachi and its suburbs since 2007, LKMWT operates through two fully equipped out-patient-dispensaries in Shah Faisal Colony and Khokhrapar (Malir). We also hold free medical camps for different diseases in the interior Sindh on regular basis. As a CSR wing of Synergy Group, LKMWT sponsors all the projects but tasks are gigantic…

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Winning the Oscar Award

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Talent and hard work are a winning combination that will not go unnoticed. The Oscar award given to Sharmeen Obaid Chinoy, in the best short subject documentary category is indeed proof of this fact. Other than being a personal achievement it has also injected positivism and confidence in a country which is generally negatively portrayed in the media. For those…

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Belief and Betrayal: Where do we stand today?

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Today, there are a number of negative and violent associations that can be made with Pakistan. It is not just the world which sees Pakistan through a tainted lens, we Pakistanis do the same. What is the image Pakistan now portrays? A terrorist harboring state…a country being slowly destroyed by corrupt rulers… a country where daily life is marred by…

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Marketing Association of Pakistan, Lahore Chapter

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Marketing Association of Pakistan, Lahore chapter, recently organized a seminar in the city and invited Mr. Ahmed Kapadia, Chairman and Managing Director, Synergy Group of Companies to address its members. Mr. Ahmed Kapadia chose a very intriguing yet relevant topic, “Belief & Betrayal: Why Pakistan needs Supermen?” to speak on. The topic was successful in drawing in the crowds and…

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